Also please think about some criteria of so called malls: You are not permitted to take anything eatable from outside as you will violate the rules of mall and it is an offense. Surprisingly, the prices for everything in malls are just pathetic. What does it means that a person can't buy a chips packet @ Rs. 20 and must need to waste Rs. 60 for that. Come on!! How can you sell anything @ high rate than MRP? Everyone knows it (yes including your government) but nobody is bothered. A person having enough money can ignore this but a working class family can't.
You can't force people to do wrong things. This is totally wrong and if people try to get another way of this, I think should acceptable. Either film industry should keep these things in mind or be ready to take a loss. Please please change your attitude and take care of the general people. Please don't forget that general people always make your movie successful.